There is no denying the role played by social media in spreading misinformation and hate content in Bangladesh. While this has been more or less the pattern since the 2024 uprising, recent weeks have sharply highlighted the dangers of the unchecked circulation of such content, with open calls for violence preceding vicious attacks on The Daily Star, Prothom Alo, Chhayanaut and others. Against this backdrop, we support the call of the Bangladesh Telecommunication Regulatory Commission (BTRC) and the National Cyber Security Agency for Meta, which owns Facebook, to take urgent, responsible action to prevent its misuse. The BTRC's letter rightly situates the problem within Bangladesh's fragile political transition, with the law enforcement agencies struggling, and often failing, to uphold the rule of law. In such a context, the unchecked spread of incendiary content online has emerged as a big obstacle. The speed with which online incitement sometimes translated into physical attacks, including vandalism and arson, has been terrifying. When social media posts precede and seemingly facilitate such acts, platforms can no longer hide behind claims of neutrality or abstract commitments to "freedom of expression." In this connection, we note BTRC's concerns about delays in removing or blocking incendiary content. "The amount of time being taken by Meta to take action… is creating an opportunity for further incitement and mobilisation of violence through those accounts," it said. In moments of volatility, time is critical. Even a few hours of inaction can allow harmful content to spread and mobilise groups. Meta's lack of a local office here further compounds the problem, creating a gap between reported content and meaningful intervention. For a platform with such deep penetration and influence in the country, this absence is increasingly indefensible.