When sports events are overwhelmed by many commercials, the pure spirit of tournaments can be affected. This means that these events can be viewed as business ventures, which counter the main purpose of encouraging sports and creating competitions for athletes, losing their appeal to true sport fans. Furthermore, visual advertisements can create distraction to spectators, so they could not totally focus on the athletes or the tournaments. This can result from the divided led screens for advertisements or invasive promotion videos, leading to the low satisfaction of viewers as their experiences are not fulfilled. Firstly, the financial support received from these advertisements can be used for upgrading facilities essential for competitions. As a result, the infrastructure of sport venues can be enhanced to provide better experience for audiences as well as providing better equipments for athletes, which can be seen through many trainers and sport equipments that Nike sponsored for several soccer tournaments. Furthermore, the increased sponsorship from these companies can result in higher salary, which can attract talented competitors to professional sports as financial security can help them totally focused into competitions without worrying about making ends meet. For example, many top football players can have high income to maintain peak performance, which can raise the standards of their competitions.