Some people believe that increasing business and cultural contacts between countries is a positive development, while others think it leads to the loss of national cultures. Discuss both views and give your opinion. Globalisation has intensified economic and cultural interactions among nations. While some argue that this phenomenon promotes mutual understanding and development, others fear it threatens traditional values and cultural identity. Both perspectives have validity, but I believe the advantages outweigh the drawbacks if managed properly. On the one hand, increased international business cooperation brings substantial economic benefits. Multinational companies create employment opportunities, transfer technology, and introduce modern management practices. For example, foreign investment in countries like Vietnam and India has stimulated economic growth and enhanced workforce skills. In addition, cultural exchange fosters tolerance and broadens perspectives. Exposure to diverse traditions, languages, and lifestyles can reduce prejudice and help individuals develop a global mindset. As a result, societies become more open, innovative, and interconnected. On the other hand, critics argue that globalisation can erode cultural diversity. The dominance of Western brands, media, and lifestyles sometimes leads young people to prioritise foreign trends over local customs. Traditional festivals, languages, and art forms may gradually fade as global culture becomes more homogenised. Moreover, small local businesses often struggle to compete with international corporations, which can weaken communities and traditional economic structures. However, I believe that cultural preservation and global integration are not mutually exclusive. Governments and communities can actively safeguard cultural heritage through education, tourism promotion, and media representation. Countries such as Japan and South Korea have shown that it is possible to be globally competitive while maintaining strong cultural identities. Rather than resisting globalisation, societies should embrace it strategically. In conclusion, although globalisation may pose a threat to traditional culture, its benefits in terms of economic development and cultural enrichment are significant. With appropriate policies, nations can enjoy global advantages without sacrificing their unique heritage