We also need to develop a long-term revitalization plan for the post-pandemic era when work culture will arguably have changed for good. In the year and a half since the pandemic began, employers and employees worldwide have learnt that a regular weekday schedule is not the only way to run an office. As things appear today, the pandemic is here to stay for quite some time, and newer ways of looking at a post-pandemic work culture are certain to emerge in the days to come. And a new work culture will come accompanied by a rethinking of our leisure culture as well. As a result, for the tourism industry to remain relevant in the post-pandemic era, it will have to realign itself drastically with postpandemic work and leisure culture. The rise of start-ups is not a unique phenomenon in Nepal. Globally, there has been a new phenomenon of "start-up boom" despite-or even as a result of-the pandemic. If the pandemic has changed consumers' ways of interaction, shopping, travel and food consumption, start-up entrepreneurs have shown that their services can be customized to suit the "coronavirus economy". What is important to note is that the start-up boom in the online world has not come at the cost of brick-and-mortar establishments, but has come in addition to these traditional establishments? In that sense, it is a win-win for both the old and the new. This means that a large number of start-ups could continue to prosper even when the pandemic is over.