It is true that rival businesses are producing an ever-increasing quantity of advertisements. This essay will examine the impacts of this trend on consumers, and then suggest feasible methods to protect their rights. The abundance of advertisements on different media can bring some negative outcomes. The first drawback is that various commercials, particularly those for cosmetic products, promote unrealistic beauty standards, which may cause their audiences, especially teenagers, to emulate an image of perfection. This obsession with body image and idealism can lead to low self-esteem as well as several mental disorders such as depression if people fail to achieve their idea of perfection. Concerning the second idea, some advertisements contain misleading information that give customers a false idea about the products. For example, Facebook has been accused of spamming its users with unverified posts advertising products of low quality. Several measures, nevertheless, can be put forward to tackle the issue. Perhaps the most viable approach is that consumers can boycott companies marketing unattainable expectations. Instead, each individual should start to give preference to those that promote a healthy body image. Regarding the issue of misleading claims, the government should formulate stricter policy in terms of the authenticity of advertisements. For instance, the authorities should impose a heavy fine on companies which take advantage of their commercials to make inaccurate statements or create false impressions to sell their products. In conclusion, I argue that the increasing number of advertisements is a major issue that can give rise to certain issues for consumers. However, steps can be taken by each consumer and the authorities to address the situation.