When you are looking at a Google search results page, what you see at the top left hand corner and down the right hand side of the page are paid adverts. There is no doubt that in terms of generating targeted traffic to a site quickly, there is nothing more effective than placing Adwords adverts on the search results pages but of course, doing so costs money. And unfortunately, it can also be a very expensive way of promoting your business particularly if you do not have a great deal of experience of creating effective adverts that convert visitors into customers. There are several reasons why many new Adwords advertisers lose a great deal of money before they ever start making any. The first reason is, Adwords is pay per click advertising which means that you pay Google for every click on your advert. Hence, unless your advert converts a significant numbers of visitors into customers, it is very easy to lose money. Secondly, the amount you pay per click will depend upon how much you're willing to bid per click and the market you are operating in. When you understand that there are some markets where to grab the number one advertising slot, you would have to pay in excess of 50 for every click. For most relatively inexperienced marketers, using AdWords to promote their business can be a very expensive mistake. For this reason, I would not really recommend doing so, especially in the early days. However, there are plenty of free classified ad sites where you can place advertising at no cost whatsoever, and some of these sites have the ability to pull significant numbers of targeted visitors to your site. Firstly, do not create a spammy looking or sounding ad because almost all free classified ad sites are moderated. They live in lovely homes located in fine neighborhoods. Balance is their approach to life. They are financially independent they enjoy life they are not all work, no play type of people. Most became millionaires in one generation. Neither their lifestyle nor their wealth was generated from being highly leveraged financially. They are not credit junkies. How did they accomplish this? How did they balance their need to become wealthy and economically productive with their need to enjoy life? They have the millionaire mind. Early in my career of studying wealthy people, I had a glimpse of this segment of the millionaire population. In 1983 I was asked to interview sixty millionaires from Oklahoma. What I learned from them was simple, yet the message had a lasting impact on me