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SSC CGL PRACTICE SET(3)

created Sep 24th 2023, 15:38 by Amisha1117


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329 words
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Mass Communication in India. Radio, T.V., films, newspapers, and periodicals, etc. are the various forms  
of the mass media and communication. The importance of these can hardly be overemphasized. T.V.,  
films, newspapers, and periodicals, etc. are the various forms of the mass media and communication.  
The importance of these can hardly be overemphasized. They play a vital role in dissemination of  
knowledge and information, formation of public opinion, national integration and removal of  
superstition. The urgency and importance of multi-channels of mass communication for a country like  
India, with a population of more than a billion, is clear. Radio broadcasting started in India in 1927, in  
Mumbai and Kolkata. Since then it has spread as a vast network, covering almost all the villages,  
hamlets, towns and cities. It was christened Akashvani in 1957. Now, there are over 100 stations of All  
India Radio, serving as very effective means of communication, education and entertainment. Radios  
and transistors are very popular as they are cheap, handy and affordable. Over 95% of our population  
is covered by its vast network of stations and broadcasting centres. Now there are about 273 bulletins  
for duration of 37 hours in its regional, national and external services. It is one of the biggest news  
organisations of its kind in the world. There are 78 news bulletins in 19 languages in home service from  
Delhi alone. Then there are 127 regional bulletins in 62 languages. In the external air service, bulletins  
in 67 languages and dialects are broadcast every day. Besides, there are sports bulletins, special  
bulletins, weather and Parliament bulletins. There are hosts of other, very useful bulletins,  
commentaries and broadcasts to cover events, people, news, and views of national and international  
importance. Yuvak Vain is a programme for the youth of the nation, by the young men and women of  
the country, between the ages of 15 and 30. For school students most of the AIR stations have regular  
programmes, based on their school curriculum.

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