The first time that I heard some one describing the posture of business form, I could not for the life time imagine just what the fellow had in mind. Not once during his lengthy monologue about the business had he mentioned anything at all about the building in which the business was housed, which it occurred to me would had been the usual thing to do if he wanted to discuss posture; even if he had, he would have been considered a Mr. Maladrop by me and, I am certain, a great many other people at that time. After all, posture usually had referred to the way a person stood or sat; as for the way the building stood, most people probably would have said that it was standing up very well or that it was beginning to fall apart and needed immediate repairs. Thanks to repeated references to number of different images and to the way that the public had tended or possibly would tend to react to them, the confusion in my own mind, was Compounded. Up to that time, I had met a considerable number of people, but not once in all of that time had I met anyone whom I would have described in the terms that I used to describe those images. Further, It did not seem too likely that would have much of a chance of meeting such people. Not that he had talked about images in a disrespectful manner; such was not the case. The whole point was that the image he had talked about did not seem too human in the proportion of their characteristics; not unless they were superhuman. The trouble, it would seem, stemmed from the fact that it is impracticable and impossible to know the accepted and precise meanings of every single word in our language; the man had used terms in a sense that was not recognized. As so many people must do from time to time, it was necessary for me to consider the references to posture and images in the light of the context in which they had been used to describe the business firm in order to comprehend what he had said.