Gender differences and biases have been a part of the normal lives of humans ever since anyone can remember. Anthropological evidence has revealed that even the humans and the hominids of ancient times had separate roles for men and women in their societies, and this relates to the concepts of epistemology. There were certain things that women were forbidden to do and similarly men could not partake in some of the activities that were traditionally reserved for women. This has given birth to the gender role stereotypes that we find today. These differences have been passed on to our current times; although many differences occur now that have caused a lot of debate amongst, the people as to their appropriateness and have made it possible for us to have a stereotyping threat by which sometimes assign certain qualities of certain people without thinking. For example, many men are blamed for undermining women and stereotyping them for traditional roles, and this could be said to be the same for men; men are also stereotyped in many of their roles. This leads to social construction-ism since the reality is not always depicted by what we see by our eyes. These ideas have also carried on in the world of advertising and the difference shown between the males and females are apparent in many advertisements we see today. This can have some serious impacts on the society as people begin to stereotype the gender roles in reality. There has been a lot of attention given to the portrayal of genders in advertising by both practitioners as well as academics and much of this has been done regarding the portrayal of women in advertising. This has led many to believe that most of the advertisements and their contents are sexist in nature.