By no means the least of the business man's many duties is that of finding such an outlet for his goods as will enable him to continue at work. Indeed this is sometimes his hardest task. The weekly payments of wages in the factory are dependent upon the profitable sale of the calico or cutlery made in the factory: the regular salaries of clerks and travelers, of ware house workers, labourers, and transport workers cease if there is a prolonged difficulty in finding customers. Certainly the factory owner, whose overhead expenses are not much less when the factory is idle than when it is working at full pressure, will work for stock even if sales fall off for awhile. But he cannot lay up stock indefinitely. An end must come to that. There comes a time when either work must stop or products be sold. The wholesale dealer will not dislocate his organization by dispensing with his staff merely because of a brief period of slackness; he will hold on in hopes of better times coming when he will need them. the retailer does not dislocate his organization by dispensing with his staff merely because of a brief period of slackness; he will hold on in hope of better times coming when he will need the retailer does not discard his helpers when the spring sales have given pace to a dearth of visitors into his shop. Andy lengthy failure to dispose of goods is however, inevitably accompanied by unemployment, unemployment of workers, of capital, and of business ability, However regrettable it may be we must regard this as a fact. We may elaborate the argument, but labour it as we may, there is the fact, and no ingenuity can get over it. How then are markets to fact, and no ingenuity can get over it . How then are markets to be found> The most effective method of increasing sakes is a but in price, or a rise of the quality or attractiveness of the commodity. This method is at times applicable; and when it is, there is a benefit all round. The consumer gains in the quantity or the quality of the goods; the producer has the advantages resulting from production on a larger scale. From the customer in the retail shop through the warehouseman, to whom the retailer offers bigger orders on condition of more favourable term; to the manufacturer who looks to the warehouseman for an interpretation of the market, there is exerted a constant pressure to reduce prices. Neither the ingenious manufacturer nor anyone else can fix there at his whim or caprice. The material incentives to to increased purchases need only to be brought effectively to the notice of prospective buyers.